All you need is one word…INDICUD. The mysterious, dark and ambiguous word can only be described in a new album landing in stores, April 16, literally days before the infamous celebration of 4/20 (Nice Timing). Scott Mescudi aka Kid Cudi really couldn’t have come out with his masterpiece any…later. After pushing his release date a handful of times last year, it was unbearable at points in time especially knowing songs like, “Just What I Am”, “King Wizard” and “Girls”, were abound the internet teasing our earholes of what was to come.

Finally, Kid Cudi delivered and did he ever! That iconic flow, sweetly-slow tunes and ever-lasting baselines are again what Kid Cudi and close-friend/producer King Chip have mastered over there years together. That being said, they definitely weren’t afraid to venture out of their element to include other amazing artists to their already hyped album. Kendrick Lamar, being one of them, one of hip-hop’s rising stars has been featured in the sequel of an undeniable favourite single, “Solo Dolo Pt. 2”. ASAP Rocky, Michael Bolton and Father John Misty are among the other features on the album.

One thing I should mention is that this album displays more of a “Cold-Blooded” side of Cudi, especially in his lyrical style in comparison to his older music. This has equated to a less “stoner state of mind” style to a “take me serious” quality that we haven’t necessarily seen in the past. Don’t be concerned stoners because there is no denying, listening to his beats with a blunt in your hand, can make every note that much sweeter.

The slight change in style and aggressive presentation (An explosion framed with elegant rose gold; describes the way he wants to be portrayed) gives good reason to believe he has been able to work more freely after parting ways with Kanye West’s G.O.O.D. music label last year. Kid Cudi has now started to concentrate on the success of his own label, Wicked Awesome Records. As we follow his steps through Scott Mescudi’s delirious musical journey, there is no question that Cudi always knows how to evolve his fluidity in contrast to the beats he lays down. Listen up and Listen good.

Keep laying it down…Kid Cudi (We Heart You) Forever

exclusive a.tony

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